Here at Sales Engagement Partners we know that building a pipeline begins with having a defined plan of attack for your sales people.
Without clear direction and proper leadership, the results your team will deliver will be sub-par at best.
You must have the following in place to start to build a successful team:
- Clearly defined management roles
- Trained and ready support staff
- Sales goals that are realistic but aggressive
- Defined search criteria for your sales people to follow
- In-Bound marketing workflows to assist in follow-up
- List building with very precise targets in mind
- Examples and case studies, where possible, need to be available to support sales efforts
- Top of funnel strategy to consistently grow pipeline month over month
- Need to start with clearly identified targets
- Fully integrated marketing strategy