Overall GoalsUse Monroe’s Motivated Sequence an organizational approach to communicate with Power and Prescience and Passion

A. Video analysis: Nancy Duarte: Analyzing the Message 

B. Key Concepts

• Using Maslow’s Hierarchy to Determine Immediate Needs 
• Understand the organizational Approach to construct a powerful message (speech or concept)

C. Outcomes: Understand the Determinants behind the motivational factors that influence beyond any cultural divide

D. Take Aways: Construct a message that appeals to the specific needs of an audience while pitching a product idea or promotional concept 

This workshop is designed to deliver effective communications in a business environment