Overall Goals: Define and Explain 2 Business approaches towards communicating passion and success. 

In this workshop 2 business models will be considered; 

• The Golden Circle (Apples communication of Product Features) 

• The Law of Diffusion of Innovation (TiVo; A failed example of Communicating Passion)

A. Video analysis: Simon Sinek: “How Great Leaders Inspire Action” 

B. Key Concepts

• Mapping the Golden Circle: and tailoring it to your business model
• The Law of Diffusion of Innovation: Reshape Central message Processing
  • Malcolm Gladwell’s: The Tipping Point understanding what drives individuals to purchase
• The Wright Brothers
  •  Learning from failures; Passion and Innovation

C. Outcomes: A way to communicate team goals as well as a passionate mission statement for any project initiative.

D. Take Aways: 

1. Worksheet #1 : Enable managers to coordinate the overall mission statement. Use team goals using the law of diffusion of innovation. 

2. Worksheet #2 with examples that map out the golden circle and a way to communicate team goals as well as a passionate mission statement for any project initiative.