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Communicating from the Inside/Out

Overall Goals: Define and Explain 2 Business approaches towards communicating passion and success. 

In this workshop 2 business models will be considered; 

  • The Golden Circle (Apples communication of Product Features) 
  • The Law of Diffusion of Innovation (TiVo; A failed example of Communicating Passion)

A. Video analysis: Simon Sinek: “How Great Leaders Inspire Action” 

B. Key Concepts

  • Mapping the Golden Circle: and tailoring it to your business model
  • The Law of Diffusion of Innovation: Reshape Central message Processing
    • Malcolm Gladwell’s: The Tipping Point understanding what drives individuals to purchase
  • The Wright Brothers
    •  Learning from failures; Passion and Innovation

C. Outcomes: A way to communicate team goals as well as a passionate mission statement for any project initiative.

D. Take Aways: 

1. Worksheet #1 : Enable managers to coordinate the overall mission statement. Use team goals using the law of diffusion of innovation. 

2. Worksheet #2 with examples that map out the golden circle and a way to communicate team goals as well as a passionate mission statement for any project initiative.

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