Workshop: Communicating from the Inside Out

Leadership and Innovation Series

Workshop #1: Communicating from the Inside/Out

Overall Goals: Define and Explain 2 Business approaches towards communicating passion and success.

In this workshop 2 business models will be considered;

  • The Golden Circle (Apples communication of Product Features)
  • The Law of Diffusion of Innovation (TiVo; A failed example of Communicating Passion)
  1. A. Video analysis: Simon Sinek: “How Great Leaders Inspire Action”
  2. Key Concepts
  • Mapping the Golden Circle: and tailoring it to your business model
  • The Law of Diffusion of Innovation: Reshape Central message Processing
    • Malcolm Gladwell’s: The Tipping Point understanding what drives individuals to purchase
  • The Wright Brothers
    • Learning from failures; Passion and Innovation
  1. Outcomes: A way to communicate team goals as well as a passionate mission statement for any project initiative.
  2. Take Aways:

Worksheet #1 : Enable managers to coordinate the overall mission statement. Use team goals using the law of diffusion of innovation.

Worksheet #2 with examples that map out the golden circle and a way to communicate team goals as well as a passionate mission statement for any project initiative.