Workshop #3: The Logic of Sustainability

Overall Goals: At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce

  1. Video analysis: Ray Anderson, on the logic of sustainability


  1. Key Concepts:
  • Bridging the Divide
  • The Art of War
  • Power vs. Force
  1. Outcomes: Define a sustainable approach toward modeling a business idea or joint venture
  2. Take Aways:
  3. Target Demographic: Direct Contact Sales/Mid-Level Management

Communicating with Purpose