The logic of sustainability workshop is designed for managers and senior operations teams

Overall Goals: At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce

1. Video analysis: Ray Anderson, on the logic of sustainability

Link https://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

• Key Concepts:
• Bridging the Divide 
• The Art of War
• Power vs. Force 

C. Outcomes: Define a sustainable approach toward modeling a business idea or joint venture

D. Take Aways: 

1. Target Demographic: Direct Contact Sales/Mid-Level Management

Communicating with Purpose