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The Logic of Sustainability

Overall Goals: At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce

Video analysis: Ray Anderson, on the logic of sustainability

 https://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability?

Key Concepts:

Bridging the Divide 

The Art of War

Power vs. Force 

 Outcomes:

Define a sustainable approach toward modeling a business idea or joint venture

Take Aways: 

  1. Target Demographic: Direct Contact Sales/Mid-Level Management

Communicating with Purpose 

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