Overall Goals: At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional “take / make / waste” industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce
Video analysis: Ray Anderson, on the logic of sustainability
https://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability?
Key Concepts:
Bridging the Divide
The Art of War
Power vs. Force
Outcomes:
Define a sustainable approach toward modeling a business idea or joint venture
Take Aways:
- Target Demographic: Direct Contact Sales/Mid-Level Management
Communicating with Purpose
